mission/vision/strategy

Submit a statement of your mission, vision, and slogan  (one sentence each) and Strategy (one half page in total, bullet points identifying your Porter’s Generic strategy; where you will compete-what products, customers, geographies; sequence of major actions) for your BSG company

This BSG information

· Compensation & Training

· Branded Production

· Production Facilities

· Distribution & Warehouse

· Internet Marketing

· Wholesale Marketing

· Private-Label Operations

· Celebrity Endorsements

· Corporate Citizenship

· Finance & Cash Flow

Footwear Industry Report

· Page 1(Scoreboard)

· Page 2(EPS, ROE, Stock Price)

· Page 3(Credit Rating, Image, CSRC)

· Page 3b(Bonus Point Awards)

· Page 4(Industry Overview)

· Page 5(Financial Statistics)

· Page 6(Production Benchmarks)

· Page 7(Operating Benchmarks)

· Page 8(Celebrities, Price Trends)

Competitive Intelligence

· Comparative Competitive Efforts

· Regional Avg. Competitive Efforts

· Time Series Competitive Efforts

· Company Strengths/Weaknesses

Performance Highlights

· Year-Over-Year Highlights

Company Operating Reports

· Facilities & Equipment

· Production & Workforce

· Distribution & Warehouse

· Marketing & Admin Expenses

· Private-Label Operations

· Income Statement

· Branded Market Performance

· Balance Sheet & Cash Flow

Data Export / Reset Options

· Export Options & Data Reset

Our company will pursue a Best-Cost Provider Strategy by offering customers quality athletic footwear with a broad selection of approximately 200 models at competitive prices. We will compete in the branded athletic footwear market and selectively participate in private-label opportunities when they are profitable. Our target customers are consumers seeking stylish, dependable, and affordable athletic footwear, and we will compete across North America, Europe-Africa, Asia-Pacific, and Latin America through both Internet and wholesale channels. Our strategy will focus on maintaining an S/Q rating of approximately 4.0 to 4.1 stars, using competitive pricing, investing in advertising and search-engine marketing, controlling production costs through our North America and Asia-Pacific facilities, and maintaining enough inventory to meet customer demand and delivery expectations. We will also continue to monitor competitor pricing, product quality, marketing efforts, and market demand so that we can adjust our decisions as needed to improve profitability, market share, brand image, and shareholder value.