Mission Impossible, Social Media ROI Case Study

1) As Harry Dresen, would you target relatively small or large companies? Based on this targeting craft an appropriate value proposition.

2) Consider if your value proposition should reflect a heavy focus on analytics and metrics, or if you should try to leverage Online Advertiser’s creative team.

3) Ensure that you have also considered competitive offerings and general target preferences in your response.

Require:

Summary - 2 paragraphs

each question as a heading and then answer the question

at least 7 scholarly references (APA 7th)

total of 10 pages