Milestone 2

Overview: For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT analysis. Now, for this second milestone, due in Module Five, you will conduct a full situational analysis to identify the internal and external market factors that impact the Bellevue Hospital, propose a service to market for the organization, and generate a marketing goal for this proposed service. Throughout this milestone, apply the marketing fundamentals of conversion of consumers to customers.  

****Read rubric verbatim****

Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations. 

Bellevue community health need assessment: https://www.nychealthandhospitals.org/publications-reports/

Reading Resources:

https://www.mdpi.com/1660-4601/17/17/6211/htm

https://www.mdpi.com/1660-4601/17/7/2235/htm

Textbook link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks

Textbook: Healthcare Marketing: A Case Study Approach, Chapters 7 and 8 

Textbook: Essentials of Health Care Marketing, Chapters 6 and 10