Midterm

Question 1:

Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. (MINIMUM 350 WORDS)

Question 2:

Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. (MINIMUM 350 WORDS)

Question 3:

How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? (MINIMUM 350 WORDS)

Question 4:

What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? (MINIMUM 350 WORDS)

Question 5:

Define direct marketing and give some real world examples. (MINIMUM 350 WORDS)

 Please follow 6th edition APA format including ample research. It is recommended that you aim for 3-4 paragraphs per question and use each question as a heading so that the paper is organized.  minimum 1750 words, ABSOLUTELY NO PLGIARISM OR GRAMMATICAL ERRORS. DUE 8/29/2020 AT 10AM EST.