MHA6080 WEEK 3 DISCUSSION AND PROJECT INSTRUCTIONS

In Week 3, we continue the discussion of strategic planning by exploring the general marketing mix and elements that make up the healthcare marketing mix. First, we will discuss the various strategies present in healthcare marketing. Second, we will explore the specific elements present in the marketing mix, including strategies established from a healthcare marketing perspective.

Your Learning Objectives for the Week:

• Evaluate how the marketing and nonmarketing processes would be used to market a specific healthcare project.
• Examine and apply business strategies necessary to define and grow a healthcare organization.