MGT 450 week 1 assignment

Ashford 2: - Week 1 - Assignment

Develop a Mission Statement

Select an organization or department of your choice. Your task is to develop a mission statement. The mission statement describes the purpose of the organization (i.e., why the business exists). Develop and submit a one- to two-page paper (excluding title page and references) that establishes a mission statement and its meaning to the department or organization.
As outlined in the “Mission Statements” article (My Strategic Plan, n.d.), here are some things to consider when it comes to developing a mission statement: 

• Is the mission      statement focused on satisfying customer needs rather than being focused      on the product? 
• Does the mission      statement clearly communicate purpose to customers? 
• Does the mission      statement explain how the organization closes the gap between customer      needs and the products or services offered? 
• Does the mission      statement explain a customer centered philosophy? 
• Does the mission      statement match the current market conditions/needs? 
• Does the mission      statement reflect the company’s strengths? 
• Is the mission      statement motivating? 
• Is the mission      statement realistic? 
• Is the mission      statement detailed, brief, concentrated and remarkable? 
• Is our mission      statement clear and easily understood?  

You must use at least one scholarly source, in addition to the text and be formatted according to APA style guidelines as outlined in the Ashford Writing Center.
 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.