MGT 201 assignment 2

  

Learning Outcomes:

1. Demonstrate      ability to think independently and systematically on the subject of      developing the business feasibility assessment of marketing plan      development.
2. Formulate overall      marketing goals, objectives, strategies and tactics within the context of      an organization’s business, mission and goals.

3. Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.

Part 1

  

1. Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

Introduction about the business.

Business vision and mission

Business objective.

Products and services offered

2. Environmental Analysis 

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers. 

Political- Political situation that persist, their influence on the decisions making process to be evaluated.

Social/Cultural- Social/Cultural forces that affect attitudes, interests and opinions. 

Technological- A brief of the technological factors influencing the overall performance.

Economic- The economic factors that dictate how consumers, suppliers and other organizational stakeholders behave within society.

Suppliers- Identify the sources for direct purchasing, describing their locations, the frequency of orders and the type and amount of suppliers to be contacted. 

Competitors- Identify the direct competitors by naming their business, describing their facilities and operations, identifying their share of the consumer market, realizing support for their product and by reviewing the weaknesses of their approach.

  

Assignment Regulations:

· You are supposed to choose a publicly listed company in Saudi Stock Market

· You should use references (company website, financial databases, etc…)

· While referencing, use APA reference style.

· All students are encouraged to use their own words.

· If Plagiarism is more than 25%, you will get zero marks. 

· Submit in word format only