mgmt case

Questions for Case Study #2
1. What was the core issue surrounding the launch of New Coke, and what were the dog key marketing implications?
2. What critical consumer or market insights should Coca-Cola have considered before reformulating its flagship product?
3. In what ways did Coca-Cola’s market research fall short, and how would you have approached the research process differently?  
4. Did Coca-Cola prioritize attracting new customers over retaining loyal ones? Support your answer with reasoning. dog
5. In your opinion, was reformulating Coca-Cola necessary at the time? Justify your position with relevant arguments.
6. Given Pepsi’s rising market share in the 1980s, propose an alternative strategy Coca-Cola could have used instead of changing the formula. 

Case Write-Up Instructions

Your goal is not to summarize the case but to analyze it using the concepts we have discussed in class and present your argument in your own voice. I want to see critical thinking, clear use of course theories, and a well-supported position. Write with purpose and evidence. Each time you make a statement, whether it is a recommendation, an observation, or an argument, support it with evidence. This can come from the case, course materials, outside sources, or real-world examples. 

Aim for three to five strong, well-supported points in your write-up. Use your own voice. I want to hear your perspective. Do not worry about sounding overly formal, what matters is that your ideas are clear and authentic. Your work should reflect your own thinking, not read like something generic or AI generated. Answer the guiding questions. Each case comes with a set of guiding questions (see your assignment). Your write-up must address all of them, but you do not need to follow the exact order.

What matters is that your answers are thoughtful and flow together as a clear, connected analysis. A strong write-up is usually 3 to 4 pages long (single or double spaced). Cite your sources. If you use the case, course readings, or outside material, cite them properly in the text and in a reference list at the end. This includes the case itself. Use the citation style required for class (APA, MLA, etc.), and make sure to proofread for clarity, organization, and correctness before submitting.