MGMT 7

The C suite may be getting a bit more crowded in more companies. A call for a new top management position  signals the significance of customer experience in marketing: Chief Experience Officer (CXO).The article "Why Every Company Needs a Chief Experience Officer" outlines how a CXO position can align the needs of customers and employees.

• After reading the article, do you believe that the Chief Experience Officer is a top management position that we will see more often in organization charts in the future? Or, is the CXO position an interesting concept but will not gain traction across organizations? Explain your position.