MGMT 422 week 4 DQ

  

MGMT 422 week 4 Discussion Board

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.

Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response:

• Given the      information you have researched on the industry and market for the product      that your group will introduce, what specific channels would you use to      get the word out to potential customers?
• How would      you plan to capture the market share you have promised to your      CEO? Explain the target market, message, the mediums you would use,      their costs, and so forth. 

Suggestions for Responding to Peer Posts

• Compare the      details of the target market, message, mediums, their costs, etc. of      your peer to your own. 
• What      similarities or differences can you find? 
• Were there      any considerations that were missed by you or your peer? 

  

Grading   Criteria

 

Response   to Discussion Questions

80%

 

Response   to Peer Posts (Min. of 2)

15%

 

APA   Citation and References (where applicable/peer posts)

5%

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings. 

For assistance with your assignment, please use your text, Web resources, and all course materials.