Menu Planning & Engineering

Create one menu trend OR menu concept and fully discuss and analyse it in light of

the relevant theories.

The structure of evaluating the project:

1- Create menus according to one type of restaurant, simple menu design Ideas and

menu style (type of restaurant - cuisine – menu design – menu style) . (45%)

2- Use menu design, sequence, types of menus, selecting menu Items, elements of Menu Copy, menu Layout, focal points, consideration when writing, designing a menu and follow menu strategy and technique.(45%)

3- Mention aspects of menu marketing and sales and who are the target group (in answer box)? (10%)

NOTE: You are expected to design an original menu and avoid using an existing menu or copying the menu of another project.