Memo and Social Media
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files (5)howtocreateamemoin8steps.docx
howtowriteamemoEverEverLonelyWhale.docx
SocialMediaAssignment-FinalProject-due11.23.docx
assignment1finalproject-thememo111.docx
e-mailsmemosproposals-PRMW.pptx
howtocreateamemoin8steps.docx
howtowriteamemoEverEverLonelyWhale.docx
SocialMediaAssignment-FinalProject-due11.23.docx
FINAL PROJECT ASSIGNMENT Social Media Postings
Due November 23 @ 11:59 pm
Write two social media posts and include graphics to promote your event at the Marathon. You can use photos, drawings, renderings, video, etc.
Select two different social media platforms to your liking – Instagram, Facebook, Twitter etc. or TikTok, for example.
assignment1finalproject-thememo111.docx
Ever & Ever (All Market) & Lonely Whale
Final Project Assignment # 1
Due: October 27 @ 11:59 pm
The MEMO
PR/Marketing Writing – Fall 2024
Your assignment will include the following:
2. YOUR MEMO MUST INCLUDE:
· Communications Objective
· Target audience (s) (include demographics),
· Key message points, which will be in your press materials, with brief rationale for each
· Event description
· Suggested media spokesperson
· An overview of the media outlets and type of reporters you plan to target.
https://www.grammarly.com/blog/how-to-write-memo/
e-mailsmemosproposals-PRMW.pptx
E-mails, Memos, Proposals
Most important business documents in communications
Five points:
Complete. Must contain important information and everything that is needed.
Concise: Be brief as possible. Lack of patience to read through
lengthy copy.
Correctness: Reflection on your ability
Courtesy: In this age of communications issues, be careful to be polite
Responsibility: Use proper tone
Communication Overload
Age of Overload
Clamor for multiple messages
From web, e-mail, social media
PR contributes through memos, reports, phone calls,
meetings, text
Volume – Approximate 140 per day or more
Desire to have instant response.
Expectation: One hour
Protocol: Within 24-hours
How to Manage:
Don’t check e-mail every few minutes.
Manage the in-box by creating folders
Don’t cc people unnecessarily
How to Write a Professional E-Mail
Writing: Respond in a timely manner
Keep it short –hard to read on smart phones and tablets –
Use language that is business like and conversational
Be careful of blunt statements
Use correct English and abbreviations
Avoid acronyms, slang, and social media lingo – LOL, LMAO
Use spell check but don’t rely on it
How to Write a Professional E-Mail
Do not use all capital letters
Send without an attachment if possible (especially to the media)
Do not cc everyone
Do not hit “reply all”
Do not send unnecessary e-mails
When sending to mass media, use BCC
How to Write a Professional E-Mail
Not a substitute for face-to-face conversation
Never hide behind it when having a difficult conversation
Always read, re-read and even put an e-mail away for a few minutes before sending
Does it sound courteous, friendly or abrupt and insulting?
Never send when angry
Make sure the subject line alerts to the message and is relevant
Memorandums
Brief written message
For internal purposes
Ask or supply information
Progress report
Leaves a paper trail
Memorandums
Five elements:
Date
To
From
Subject
Message
Letters
When to send?
More official
More personal
Like the inverted pyramid …
Second paragraph – elaborates more
Final paragraph – summarize
Use proper tone
Use “you” to focus on the receiver
Proposals
Organizing the PR proposal
Present to management regarding a new PR initiative
Proposal to obtain new business
Proposals
Ask ….
What is the purpose of the proposal
Who will read it
What is the value to the reader
What action can be taken
How much information is needed
Proposals
Content:
Show a need
Satisfy the need
Show Benefit
Call for Action
Proposals
Four Components:
Introduction
Body
Conclusion
Summarize why proposal is being made
Proposals
Formal:
Cover page
Table of Contents
Tables and Exhibits
Summary
Introduction
Body
Recommendation
Exhibits and bibliography
Briefing and Position Papers
More formalized
Case Study
White Paper
Use for talking to media
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