Media Strategy

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* Media Strategy (or Points of Contact in an IMC Plan)

o  Media objectives

o  Media selection

o  Media planning and buying:

o  Vehicle selection

o  Budget allocation

o  Scheduling


A Better Creative Media Strategy for (Forever 21) while implementing the IMC plan above.

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    Prof.Gabriel
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    • attachment
      MediaStrategy....plagreport.pdf
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      Forever21MediaStrategy...docx