Media Buying

You have been assigned the task of purchasing media for your client's advertising campaign. In a two to four page paper, discuss the steps you use in determining how you would select a media venue. Describe each of the five W's for your media planning. Describe the three most important rules of media buying and why they apply to your client.

The paper:

Must be two to four double-spaced pages in length (excluding the title and reference pages)and formatted according to APA style as outlined in the Ashford Writing Center. Must use at least two scholarly sources in addition to the course text. Must document all sources in APA style as outlined in the Ashford writing center. References must be formatted according to APA style as outlined by Ashford Writing Center