mc donalds

Please read the McDonald's Illustration in Ch. 1 and reply to the following questions:

#1 Does McDonald's Strategy as described seem to be well matched to the industry that it is in and the competitive conditions?

#2 How has McDonald's strategy evolved in recent years?

#3 Will their current strategy lead to a sustainable competitive advantage? Explain.

The length of each question should be no longer than 1/2 page.