MBA-599 - Discussion #1

Assignment: 

Develop an improved mission statement for Coca-Cola following the below steps:

1.  Refer to the Cohesion Case (p. 29 on vision/mission located in the below book reference). 

2.  Review Coca-Cola's mission statement located on the corporate website at: http://www.coca-colacompany.com/our-company/mission-vision-values.  

3.  Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop.

4.  Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter.

5.  Explain in a paragraph how or why your proposed vision statement is better than the existing document.

Book reference: 

Strategic Management. A Competitive Advantage Approach. 17th Edition