MBA 5501 Advanced Marketing WK 7 Discussion

Kotler, P., & Keller, K. L. (2016). Marketing management [VitalSource Bookshelf version] (15th ed.). Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512

Discussion Board. 

During this course, you have compiled a marketing plan for your fictional start-up company. Share with your fellow classmates the most important part of the marketing plan, and include an explanation of your company and product/service, situation analysis, and the application to the four Ps (marketing mix).