MBA 5501 Advanced Marketing WK 4 Discussion

Kotler, P., & Keller, K. L. (2016). Marketing management [VitalSource Bookshelf version] (15th ed.). Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512

Discussion Board. 

Do you think that brands have a finite life, or do you believe that brands can last forever? Support your position with detailed explanations and the use of a brand example.