MBA 5401 Management Information Systems WK 6 Discussion

Laudon, K. C., & Laudon, J. P. (2016). Management information systems: Managing the digital firm [VitalSource Bookshelf version] (14th ed.). Retrieved from https://bookshelf.vitalsource.com/#/books/9781323309568/

Discussion Board

Many organizations have started using behavioral targeting in order to capture your website visitor movements. This data is used in order to personalize advertising when you are surfing the web. Some businesses have started collecting personal information outside of your web clicking to create a profile of you. Do you have any personal issues with these practices? At what point could this type of data collection turn into an ethical dilemma? How about a legal issue?