MBA

Choose a product, service, and/or idea/concept in need of a better marketing plan. Provide a brief description, situation analysis, SWOT analysis, and marketing strategy. Give a description of the market segmentation. 

Your marketing plan must adhere to the following:

1. 10-12 pages, excluding the title, abstract and references
2. APA 6th edition 

Marketing Plan Rubric

Category

Points Earned

Points Possible

High-level summary of the plan (Executive Summary)

10

Company Description - Brief description of the product, service, and/or idea/concept to be marketed and the goals

5

Situation Analysis – Company, Competitors, Customers, Collaborators, and Climate

15

SWOT Analysis of business environment

15

Description of market segmentation

15

Alternative marketing strategies

5

Selected marketing strategy including product, price, distribution, and promotion

20

Conclusion

5

Demonstrate effective communication with APA style formatting