MB641 Discussion-7 Marketing analysis- Nike

Select one (1) major company whose product(s) you buy. Visit their Web site and then answer the following questions. You may also use articles and advertisements in newspapers, journals, etc. that are about the company. (26 points) (A 1½-page response is required.)

1. Write      a summary about what most influences you personally to buy this product(s)      as opposed to the competitor’s product(s). Include a comparison of at      least two (2) competitors.
2. Define      how you believe the company segments its market by describing four (4)      criteria it uses to identify which consumer group to target.
3. List      two (2) markets that the company is targeting.