MB641 Discussion-2

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You are the marketing manager for a video rental chain. You have been asked to define the major competitive spheres within which your company will operate. Respond to the following competitive elements. (30 points) (A 2-page response is required.)

  1. Industry
  2. Products and Applications
  3. Competence
  4. Market Segment
  5. Vertical
  6. Geographical
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