Marketing -Whole Foods

Instruction

• Your reflection discussion should be submitted online as a threaded reply.
• Your discussion should be at last 250 words (about 1 page double spaced with 12 font) and spell-checked with minimal grammatical errors. I am happy to read more if you have more to share

• The grading of this assignment is based on the attached rubric.

Reflection question:

To combat competition from cheaper rivals in the natural food space, Whole Foods organic supermarkets recently launched “365 by Whole Foods,” a sister chain of stores that will be smaller and lower-priced than its namesake. Based on this information, whether offensive or defensive competitive strategy has Whole Foods deployed? Discuss in details.