MARKETING TO AN AGING POPULATION

Topic:  Advertising and Branding

Deliverable Length:  3-5 pages

Assignment Description

Library Research Assignment

Your organization has a new catchy ad campaign running. The staff of the organization have been getting a lot of questions from current and potential clients about the new campaign.

• You have been asked to develop a memo to your staff detailing why it is important that they understand the campaign and why advertising is important in developing a brand.
• Provide suggestions on how they can also help develop the organization’s brand.

Note: Be sure to use APA format and a minimum of 5 scholarly sources that are no more than 5 years old.