Marketing Strategy Paper

See attached for instructions and guidelines.

Mandatory Reference:

• Ferrell, O. C., & Hartline, M. D. (2014). Marketing Strategy, Text and Cases (6th ed.). Mason, OH: South-Western, Cengage Learning.

Must adhere to the following:

• Identifies & understands and has a clear knowledge of companies, industry, business environment and necessary strategy changes. 
• Measureable, achievable and profitable.  
• Strategies are well defined.  
• Simple, clear graphics and/or charts included.  
• Appendices used as necessary.
• Presentation is clear & logical. 
• Style and format are simple and clear with appropriate grammar, fonts and sizes, graphics, charts, etc.  
• Conclusions and recommendations provided.
• Insightful and thorough analysis and presentation of all NPD issues. 
• Target customers are characterized and purchase behavior detailed by unmet needs.  
• Competition is characterized, and positioned.  
• SWOT included to summarize conclusions and recommendations with effective quantifying and timing.
• Well documented, reasoned and pedagogically appropriate use of Marketing Strategy concepts and techniques for proposals for Marketing Strategy to all issues in Marketing Strategy.  
• Very new and implementable, actionable.  
• Recommendations are excellent.
• Writing is totally free of grammar and spelling errors.   
• Clear and concise presentation of ideas.
• Accurately and precisely integrates conceptual material from the text and other referenced materials.  
• Minimal opinions.  Uses specific concepts, references and terms extensively with page numbers references to support comments and plan components.

A dispute may occur upon violation of agreement.