Marketing Strategy

After reviewing this week’s resources and your research, in your own words how would you explain idea generation and the role it plays in the new product

development process? Share one method of idea generation and apply it to a product you personally use. (Do not reuse the examples provided in the video.) Remember that all new products are not truly new, but can be modified based on consumer feedback and/or moving towards a new market segment.

Instructions:

Please use APA citations.

Please use academic sources must be cited as direct quotes only, with page numbers cited.  

Attached academic sources please take a look.

References should either have the DOI number or from where it is referred from.