Marketing strategy

 After reviewing the video  link below choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail.  Provide a current day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.  

Video link: Philip Kotler: The Father of Modern Marketing and “COVID-19 Pandemic Impact on Marketing” for PGDM students and aspirants of Asian Business -

https://www.youtube.com/watch?v=lDrja9d0SU4&ab_channel=ASIANBUSINESSSCHOOL

I need a paper for one page in APA format and references.