Marketing Strategies New England College - PAPER

This is the first of three papers that will lead you to, and be part of, your final paper.

You will need to choose a company that will be the focus of all written papers in this course. 

In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer - with the end goal of increasing sales volumes and subsequent revenue.  Or, perhaps there is a new product or service that would bring revenue to the company. 

Once you have selected your company, product or service, describe in paragraph format: 

• Describe your chosen company and the products or services they offer.
• What is the new or redefined product or service that you have selected?
• State the mission and vision of the company. 
• Describe how the new or redefined product or service aligns with the mission and vision of the organization.

What you have accomplished at the end of this paper is called a Situational Analysis. The description is available in your text book.

Paper length should be 3 to 4 pages in length not including the title page and references.  Papers are due by Sunday at 11:59 pm.

All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.

Remember, papers may only be submitted as Word documents.