Marketing Strategies New England College
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What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying? How do these affect the consumer buying decision? As you reflect on this week’s readings and your personal experience, answer the questions and share at least one connection between consumers and an organization. Think in terms of specifics as there are numerous potential influences and the relationship is often reciprocal.
Provide a citation for your resources used both within the body of the paragraphs of your submission and a resource list at the end of your submission.
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