MS paper final

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Company - Apple

Product Lines - Wireless charging device 

This is continuation to Milestone Paper 1, 2 and 3 (worked by you!) attached. Please do refer!!


The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. 

Your final submission should be a polished, integrated paper that incorporates previous feedback. 

The final touches will be a title page and a consolidated References list.


Paper length: 10 pages. not including title page, table of contents, and references.


Required structure and content:

  • Title Page
  • Table of Contents
  • Executive Summary
  • Company Profile
  • Situational Analysis
  • Marketing Objectives
  • Research
  • Target Markets
  • Marketing Mix: product, promotion, distribution, pricing
  • Implementation and Evaluation Plan
  • References

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POWER POINT BELOW, FOR THE SAME

It should be around 5 slides of content  

You can use graphs, pictures, talking points and videos 

You do not need to include a resource page on the slide presentation.

    • 6 years ago
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      MARKETINGSTRATEGIES-apple.pptx