marketing Strategies in Increase demand in public

Few people from India want to start up their own clothing brand. In order to create more reputation and value to their branding what are the steps, they need to consider?

what kind of strategies do they need to opt to create more market? Clearly explain all kinds of strategies?
explain the pros and cons of their business?

can they withstand in the market? if yes how can they? give few examples
How to attract bankers and franchisers as well?

Branding Name: Far and above