marketing strategies

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After reviewing this week’s resources and your research, 350 words

how would you explain idea generation and the role it plays in the new product?

development process? Share one method of idea generation and apply it to a product you personally use. (Do not reuse the examples provided in the video.) 

Remember that all new products are not truly new but can be modified based on consumer feedback and/or moving towards a new market segment.

Week Resources:

What is Idea Generation? – Definition, Techniques and Success Factors

https://www.viima.com/blog/idea-generation 

Scamper Technique [BEST IDEA GENERATION METHODS]

https://www.youtube.com/watch?v=aFGAmk3lj1s&t=2s 

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