marketing strategies

 Choose any product you can think of.

• Using Porter's generic strategies , explain the marketing strategy that is behind marketing that product (e.g. low cost, differentiation, focus).
• On what do you base your conclusion?  What evidence can you cite?

2.  Think about the companies/brands that you regularly use or frequent.

• From these, identify one company that seems to be customer-centric.
• On what basis do you make that assessment?  What is the evidence that this company is customer-centric?
• Does this company or brand provide a distinctive customer experience? 
• What are the elements of that experience?