Marketing Research

https://www.youtube.com/watch?v=Fnak1SUu8SU

1. View the Gaviña video using the web link above this discussion board. Then answer the following questions in 150+ words. 
   • Apply the concept of the supply chain to Gaviña.
   • Sketch out as many consumer and business channels for Gaviña as you can. How does each of these channels meet distinct customer needs? 
   • How has Gaviña’s distribution strategy affected its product mix?    
2. Next respond to two of your classmates’ posts. Your response should be more substantive than “Yes, I agree” or “I do not agree.”