Marketing question 9
Create a powerpoint presentation on the The Popcorn Store in Wheaton IL on the following information:
What is the company process? What tools do they use? What boundaries/limits do they set for employees and customers? 5-6 slides. This information is gleaned from both primary and secondary research
A maximum of 6 slides.
With company stakeholder interview comments, as appropriate.
a. Describe and analyze how effective their loyalty building programs (Ch. 12) are?
b. Describe and analyze how effective their complaint management process (Ch. 13) is?
c. What complaint boundaries/limits do they set for employees and customers?
d. What process do they have for dealing with Jaycustomers?
Ch. 12 & 13 slides are attached below.
Can be fictional interview comments but based off of the location mentioned above.
8 years ago
25
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- CustomerService.pptx
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