MARKETING QUESTION

Watch the following video: https://www.youtube.com/watch?v=44rQux8Jfps

NEXT: Answer the following questions in a (01-02) page paper (120 words or more) 

Question one : Develop a digital (online and mobile), direct and social marketing communications plan for a company that produces pre-sweetened coffee beans (The bean is grown in such a way that when you brew it – it is already sweet. No need to add sugar or sweetners). 

*** Think social media (paid and unpaid), direct marketing (think email) and other forms of digital promotion (maybe a blog?).  Be specific.  Anyone can post on Facebook and Instagram.  A real marketer plans to use social media with a solid strategy to build their brand.

Question two: First, complete and upload the social media checklist (SEE ATTACHMENT). Second, what social media channels would you use and why? 

Question three: Third, how would you modify the messaging specific to digital (online and mobile), direct and social media? Provide an example to illustrate this point. 

APA FORMAT IS NOT NECESARY