Marketing Question

Watch the video at the following link:

https://www.lynda.com/Design-Documentaries-tutorials/depth-Pinkberry-case-study/125753/176630-4.html?org=strayer.edu

In one to two pages (120 words or more), answer the following questions:

Question One

· How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.

Question Two

· Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.

Question Three

· Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.