Marketing Planning and Practice

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 Component A is an individual written assignment consisting of a report focused on the application of marketing planning principles to a particular brand and a critical evaluation of marketing planning worth 100% of the overall mark. The word count is 3000 words 


·Reebok International Limited: Footwear and clothing company specialising in fitness, running and CrossFit sportswear. 

·Innocent Drinks: Producer of smoothies and juice. The company pledges 10% of all its profits to charity every year. 

·Neal’s Yard Remedies: Skin care, cosmetics and essential oils producer and retailer. Focus on natural and organic products.

  • 3 years ago
  • 10
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    Reebok.docx