Marketing plan strategy - Bicycles company - Distribution Strategy

profilerama123

 

This is a bicycle company (Power on pedals). We design, develop, and produce three types of bicycles (Recreation type, speed type, and Mountain type). Please check the attachment for types of brand names and types of bicycles.

We have our own store open in New York City,Rio de Janeiro, Amsterdam, Bangalore. 

I need 2 ppt slides for the following topic:


Distribution Strategy:

. What was your company’s distribution strategy?

  a. Describe channels of your distribution strategy

  B. Identify factors influencing your distribution strategy


Promotional Strategy:


What was your integrated marketing communications plan for your product/service and audience. 

Message strategy

Media strategy

Your public relations, sales promotion, and personal selling plan 

Your online and direct marketing plan 

Your social responsibility/cause related marketing plan 


Environmental Analysis & SWOT:


Assess/evaluate environmental factors (competitive, economic, political, legal, technological, and sociocultural) on your business 

Develop a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis 


  • 6 years ago
  • 15
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