Marketing Plan: Product Identification and SWOT Analysis

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.

Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

The Marketing Plan: Product Identification and SWOT Analysis paper

• Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.)resource.
• Must include a separate title page with the following:
  • Title of paper in bold font
    • Space should be between title and the rest of the information on the title page.
  • Student’s name