Marketing Plan Presentation

Attached documents to assist with assignment

The Presentation instructions: 

A narrated presentation to the class not to exceed eight (8) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank). 

Keys to a successful presentation: 

•   Professionally prepared slides
   
•   Presentation skills count – enunciation and correct pronunciation is important
   
•   Avoid background noise
   
•   Do not read the slides - tell your story
   
•   Be prepared for the discussion in Module 8 – your classmates will provide feedback on
  your presentation
  Your slides should follow this format and sequence:
   
•   Cover slide which includes your name and project
   
•   You may have optional slide(s) with pictures or relevant images
   
•   Product description with FAB – 2-3 slides
   
•   Separate slide for your SMART objectives
   
•   SWOT - 4 slides (one each factor)
   
•   Segmentation – 3 slides (one each segment)
   
•   IMC – will vary, but commonly 3-5 slides
   
•   Closing
   
•   Reference list - you are required to keep a list of all sources other than the course
  materials (text, module content, this guide) used to develop your plan. Include these as your final slide.