Marketing Plan Part 1

Review the Case Study.

Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study.

The paper should include the 4 following sections:

1. An Executive Summary Introduction - which explains what this is all about. Should be a paragraph or two.
2. The Big Picture - Explain the whole picture of inside the organization and outside as a broad overview. Do not go into detail in this section. Give the top company officers an idea of what has happened, and where the organization is now.
3. Company Overview - is more detail about the company itself. Do not include any of the external factors, such as the competition or the local population. Explain what the company is like now with the relevant details.
4. Market Overview - is a description of the customers, the potential customers, and the competition. Include any relevant information about these.

Cite at least 3 reputable references in APA format to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

See attached case study.