Marketing Plan, Alphabet Inc, Marketing Segmentation and Targeting and Competitive Environment

This is a split group assignment. It is a final marketing plan for Alphabet Inc. The product is Smart Contact Lenses. My portion of the plan is focused on Marketing Segmentation/targeting and the competitive environment section of a template we found. I will include the template below to help guide. I will also include every marketing plan paper leading up to this for reference. 

Please write 1.5 pages on this section of the plan: ALPHABET INC MARKETING SEGMENTATION AND TARGETING, AND.... COMPETITIVE ENVIORNMENT. 

This is a plan we are creating, not one that already exists. No intro and conclusion is necessary, another contributor is writing that part.