Marketing Plan

Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing. 

Your plan must contain the following required headings and subheadings for the marketing plan.

• Executive Summary
• Situation Analysis
• Company analysis  
• Customer market analysis
• Competitive market analysis
• External market environment
• SWOT analysis
  • Marketing strategy
    
    • Target Market
    • Product
    • Place
    • Promotion
    • Price
  • Implementation and control

 Review the marketing plan template attached (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan.  Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.