Marketing Plan

Create and share a copy of a marketing plan, in which you feel demonstrates your ability to position a product or service into a marketplace of your choosing.  If you previously developed a marketing plan within a different course, you are welcome to submit that artifact.  Create a webpage on your website that contains your marketing plan.  Save your newly updated website, and repost the URL link with reading privileges for your instructor.

Your marketing plan should include a description of the following:

- Market

- Product Definition

- Competitive Landscape

- Positioning

- Communications Strategies

- Packaging and Fulfillment

- Launch Strategies

- Public Relations

- Advertising

- Other Promotions

- Pricing

- Distribution

- Vertical Markets/Segments

- International

- Success Metrics

- Schedule