Marketing Plan

Marketing plan on Cafe Motivo

1. Company Introduction

2. Online Marketing Strategy (Macro and Micro Environment Scan)

a. Customer Persona

b. Competition Analysis 

c. 4 P’s Breakdown (Place, Price, Product, Promotions)

3. Marketing Objectives (2-3 objectives will do)

4. Strategy & Tactics (How will you achieve these and which channels would you use)

5. Measurement & Evaluation Plan (How will you measure the success of your campaign)

6. Conclusion & Recommendations

Length: Your final report should be between 15-20 pages double spaced. This does not include your appendix. Your appendix should be used to show additional and supplementary information about your report – this can be of infinite length.