Marketing paper DUE 4/2

 APA  format     DUE MONDAY 4/2  3PM    

Customer Lifetime Value

Companies with recurring revenue from customers often use strategies to identify profitable customer segments and identify the customer lifetime value of each type of customer. A company needs to make educated calculations about its target customers and the profit potential of various marketing efforts.

After reading the Harvard Business Review article and video, you will write a 2-page (minimum) analysis of the following items. In order to receive credit for the paper, you must include at least 2 cited references per page.

1. General overview of the article
2. Customer acquisition costs
3. What can a company do to leverage impact customer lifetime value can have on sustainable profitability

https://www.youtube.com/watch?v=ktKjPTSJbX0&feature=youtu.be