Marketing Paper

1. Visit http://pg.com, and look at the brands it offers around the world. What conclusions can you draw about Procter & Gamble’s global new-product development strategy?
2. How many new products can you identify? Visit the supermarket, and make a list of at least 15 items with the word “new” on the label. Include on your list anything that looks like a new product. Next to each item on your list, write the category of the new product that best describes the item. Share your results with the class.

Your write-up should be 600 words in length. Provide as much detail as possible.