Marketing Paper

 APA format

 4 page minimum include a title page and reference page

12 point font

1. Consider  the concept of integrated marketing communications (IMC). Select a  company and investigate its use of IMC in developing and executing  promotional strategies. Look for evidence through its media and  messages.
2. Identify  and discuss the three important personal characteristics that a key  account salesperson for a global manufacturer of networking hardware  would need to be successful. The company sells multimillion-dollar  product solutions to telecommunications companies and Fortune 100 global  organizations.
3. You  are the vice president of sales for a $30 million manufacturer of home  building materials. The company employs 50 salespeople around the  country to market the company’s products to hardware stores and major  building contractors. The CEO believes the company needs to cut costs  and wants to reduce the sales force by 50 percent. You have been asked  to come in and explain why that is a bad long-term strategy for the  company. Discuss why salespeople are critical to the success of the  company.