Marketing Paper

The  Assignment should be minimum of 4 pages with Title page  and reference (double spaced, 12-point font) APA Format. 

1. Assume  you come up with an idea for a new electronic product you think your  fellow students would really like. How would you go through the product  development process? How would you accomplish each step within that  process?
2. A  fundamental question in the product purchase decision-making process is  what makes this product different. As a result, marketing managers must  identify important characteristics that successfully differentiate  their product from others in the customer’s mind. List and explain an  example of 2 product discriminators businesses use to differentiate  their products in the market.